Released on: August 4, 2008, 9:01 am

Press Release Author: Imation

Industry: Electronics

Press Release Summary: Imation introduces 500GB hard disk drive to Apollo range.

Press Release Body: Imation is among the first to introduce an external hard disk
drive featuring a 500GB 9.5 mm thick 2.5" HDD to its line of Apollo Portable Hard
Drives.

The Imation Apollo Portable Hard Drive, featuring a midnight-black brushed surface
with chrome details, is lightweight, stylish and extremely durable and weighs less
than 250g. The ultra-slim product easily fits into the palm of your hand for
convenience and provides significant storage space for storing data, photos, music
and videos. Boasting a combination of sleek styling and compact design, the Apollo
Portable Hard Drive has been embraced by consumers because it meets the needs of
both consumers and business professionals alike.

Featuring Total Media Backup software that's easy to install and use, the Imation
Apollo Portable Hard Drive is preconfigured to back up all types of digital files.
Designed for use with both PC and Mac systems, desktops and laptops, the Apollo
offers backup, synchronise and restore functions with just a quick click of the
mouse.

For added convenience when travelling, the drive is USB 2.0 powered meaning neither
batteries or an external power supply is required. A blue LED light indicates when
data transfer is in process so you know when backups are complete.

Branko Domic, Brand Manager at Imation, comments: "We have enhanced our successful
range of Apollo Hard Drives to provide users with the additional flexibility to meet
all their personal and business needs. We are delighted to be the first to market
in Europe with a ultra-slim Hard Drive of this capacity and feel it reflects the
increasing demand from consumers who require access to important documents, music
and video while on the move."

The 2.5 inch 500GB Imation Apollo Portable Hard Drive is available now at
specialised retail outlets, wholesalers and on the internet where prices start at
around £62*. It is also still possible to purchase the rest of the Apollo Portable
Hard Drive family in the following capacities 160GB (£62*), 250GB (£78*), and 320GB
(£94*).

Visit www.imation.eu for detailed product information. Product photos of Imation
Apollo Flash Drive are available on the Imation Image Library at:
http://images.imation.eu keyword: Apollo

*Price calculated at today's exchange rate - 1 Euro:0.78849 GBP

About Imation
Imation is a leading global developer and marketer of branded offerings that enable
people to capture, save and enjoy digital information. Our world-class portfolio of
digital storage products, audio and video electronics, and accessories reach
customers through a powerful global distribution network. The result is a company
with strong commercial and consumer businesses and continued long-term growth and
profitability that creates shareholder value.

Imation Corp.\'s global brand portfolio, in addition to the Imation brand, includes
the Memorex brand, one of the most widely recognized names in the consumer
electronics industry, famous for the slogan, \"Is it live or is it Memorex?\" and the
XtremeMac brand. Imation is also the exclusive licensee of the TDK Life on Record
brand, one of the world\'s leading recording media brands. Additional information
about Imation is available at http://www.imation.com.

Imation, the Imation logo, Apollo, Memorex, the Memorex logo, 'Is it live or is it
Memorex?' and XtremeMac are trademarks of Imation Corp. and its subsidiaries. The
TDK Life on Record logo is a trademark of TDK Corporation. All other trademarks are
property of their respective owners.

For press enquiries, please contact:

Your local press contact:
Paul Stallard / Emma Sinclair / Lynda Tahri
Berkeley PR: 0118 988 2992
Email: imation@berkeleypr.co.uk


Web Site: http://www.imation.eu

Contact Details: 0118 988 2992